The five Fusito values were always present since our founding in Sapporo in 1994 (Tradition), but have evolved into a cycle that does not break in flow (Motion), and in our industry- flow is what we create.

RESPECT (for tradition)

The observation of tradition & ritual has long been a hallmark in Japanese culture- and we do not forget our roots. Respect- for tradition, form, our customers, the environment and ourselves- is a key factor in consistently delivering quality products and services.

DILIGENCE (towards perfection)

Long hours of hard work are a virtue- and no less at Fusito, where we strive towards productivity through adversity, with efficiency. Diligence, therefore, is a quality that improves itself over time.

CURIOSITY (continuously)

The Japanese concept of ‘kaizen’ is a subtle exercise in continuous improvement, rooted in curiosity for new methods and technologies. We create- and recreate- and by that virtue, innovate.

HARMONY (in your community)

One cannot exist, or thrive, in a vacuum, and therefore to reach greater heights we must live the Japanese virtue of “wa”, or harmony. As one- with our team, with our suppliers, with our partners, with our community- we are greater than the sum of all our parts.

VICTORY (in competition)

Working collectively towards goal while overcoming adversity gives rise to victory. Competition will bring out the best in us, and will not only spur us on towards attaining new rewards, but will also instill in us virtues like honor, trust, and respect.